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For independent retail florists

Roses go from $13.74 to $18.96 a bunch the week of Valentine's.Is your menu priced for that?

At holiday stem prices a $64.99 mixed Valentine bouquet can run 31% in flowers and hard goods — your target is 25%. StemTally turns your holiday menu into a prebook buy list in wholesaler bunches, flags every design over target with a suggested price, and tells you whether that $65 wire order is worth filling.

Start the 14-day trial — no cardHow the math works

Bunch-price jump: Hana Florist POS market trends (vendor blog). Works next to Teleflora, FTD, Floranext or Square — no POS switch.

115days
to prebook byJan 24, 2027
136days
to Valentine'sFeb 14, 2027

Try it · Valentine's menu

Three starter designs × your quantities → prebook bunches + COGS %

Dozen Red Roses Vased
Mixed Valentine Bouquet
Half-Dozen Roses

Prebook

  • 73 bn Red Freedom 50cm (1,825 st)+58
  • 13 bn Spray Rose Assorted 50cm (325 st)
  • 31 bn Alstroemeria Super Select (310 st)+16

COGS vs 25% target

  • Dozen Red Roses Vased
    17% COGS, target 25%, within target
  • Mixed Valentine Bouquet
    31% COGS, target 25%, over target→ $81.99 suggested price
  • Half-Dozen Roses
    17% COGS, target 25%, within target

Priced from USDA Miami FOB · Sep 15, 2025 · reference, × 1.35 on roses for Valentine's week — a market index, not your wholesaler's price. Buffers 10% roses / 5% others, 72% prebook (industry defaults). In the app, your invoice prices replace these.

01 · Buy list

Counted in the bunches your wholesaler sells

Stems per design × quantity, plus a waste buffer per variety, rounded up to whole bunches and split 72/28 into prebook and open market. PDF, CSV, or email it to the wholesaler from the app.

Prebook73 bn Freedom 50cm+53

02 · Margin

Every design against your COGS target

Your invoice prices when you enter them; until then the USDA Miami reference — always labeled USDA Miami FOB · Sep 15, 2025 · reference, never passed off as your price.

Dozen Red Roses Vased $79.99
17% COGS, target 25%, within target
Mixed Valentine Bouquet $64.99
31% COGS, target 25%, over target→ $81.99 suggested price
Half-Dozen Roses $49.99
17% COGS, target 25%, within target

03 · Wire check

Accept, counter or decline — with the math

Order value × your fill %, minus fees, recipe cost, delivery and labor. Logged, with a monthly report by channel. Presets are estimates; enter your own contract terms.

Wire order · FTD · Mixed Valentine Bouquet

  • Order value$65.00
  • You receive (73%)$47.45
  • Fees−$2.00
  • Recipe cost−$20.35
  • Delivery−$12.00
  • Design labor−$7.00
  • Net to you$6.10
Counter

net $6.10

Covers costs but nets under your $10.00 minimum.

Counter at $71 or more.

04 · Production & recap

An assembly-line sheet, then next year gets smarter

A printable sheet per production day: what to make, which stems to pull, which hard goods. After the holiday, enter what you threw out — each variety's buffer for next year moves halfway toward what really happened.

Freedom 50cm · threw out 4% · buffer 10% → 7%

Holiday Pass $99 for one holiday, or Shop $39/mo

14-day free trial, no card. See pricing.

Plan Valentine's 2027